Technology is ever evolving and continues to quicken the pace at which we operate. You can control you house with your phone, you can even grocery shop from your phone. With so many capabilities modern software contains, mobile software is evolving and could be your key for success.
Statista has estimated the number of mobile devices operating worldwide in 2021 was roughly 15 billion. From these mobile devices, users spent an estimated $360 billion on mobile eCommerce/Retail.
Like websites, social media, and other marketing and branding tools, mobile apps offer you a highly effective way to build stronger relationships with your customers.
Although there are countless reasons to implement a mobile app, we’ve listed outlined a few that we think show the most value.
- Accessibility
We see businesses tend to overlook one of the most incredible advantages of mobile applications: accessibility. Accessibility features take a lot of different forms, from talk-to-text and screen readers to display settings like dark mode.
The important part is that accessibility features help your brand reach consumers who aren’t being served by over 10,000 apps on the market.
You need every edge you can find in today’s competitive marketplace, and apps are a perfect way to help your business stand out from the crowd. You need an app designed to meet your customers’ (and brand’s) needs.
- Higher Customer Engagement
Too often are emails ignored, too often it is impossible to get someone on the phone and too often marketing efforts go to waste.
Don’t take it personally; customers don’t want to talk or email anyone else, either. What they want is to make a few taps on their screen to buy from you.
An app is an excellent option if you want an easy way to get (and keep) your customers’ attention. The average consumer spends 3+ hours a day on their phone, which explains how over 65% of online purchases are made through mobile devices. Give your clients the ability to access your products or services the way that best suits them.
- Better Customer Service
Typically, customers don’t want to talk to you. And you probably don’t want to talk to them most of the time either.
Your app allows customers to contact you instantly. With one tap, they can report a problem or start a webchat to get help.
Not only does this give customers better and faster service, but it also reduces the burden on your staff to handle customers. With fewer calls to answer, let your staff focus on your bigger picture.
More importantly, you’re giving customers a chance to interact with you the way they want to. And that just gives them one less reason to bounce to a competitor.
Tomorrow’s Market Is Mobile
Everywhere you look, people are on their phones. And that’s driving mobile eCommerce ever upward.
Consumers increasingly avoid brick-and-mortar stores in favor of shopping online. And as mobile shopping continues to grow rapidly, mobile apps will become as necessary as your business’s website is today.
Companies continue to improve their app and try to tailor it to their customers user experience. We’ve built countless successful apps that have set our clients up for success. Implement a mobile app now and accelerate your business above your competition.
